Content Marketing, Engineered

  • BrandRiver Grove Books

Description

Build Trust and Convert Buyers with Technical Content

Research shows that this analytical, skeptical buyer conducts a great deal of independent research before engaging with vendors. Companies that share expertise through high-quality content on a consistent basis are not only seen as trusted resources, they also spend less per lead and achieve greater pipeline efficiency.

Content Marketing, Engineered guides you through the key steps in creating content to inform, educate, and help your technical buyers on their journey to purchase and beyond. By the time you reach the last page, you’ll be familiar with the entire end-to-end content marketing process, from planning and writing to publishing, promoting, and measuring the performance of your content.

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Build Trust and Convert Buyers with Technical Content Research shows that this analytical, skeptical buyer conducts a great deal of... Read more

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      Details

      SKU: 19570
      EAN: 9781632992857
      ISBN: 978-1-63299-285-7
      Author: Wendy Covey
      Language: English
      Pages: 248

      Description

      Build Trust and Convert Buyers with Technical Content

      Research shows that this analytical, skeptical buyer conducts a great deal of independent research before engaging with vendors. Companies that share expertise through high-quality content on a consistent basis are not only seen as trusted resources, they also spend less per lead and achieve greater pipeline efficiency.

      Content Marketing, Engineered guides you through the key steps in creating content to inform, educate, and help your technical buyers on their journey to purchase and beyond. By the time you reach the last page, you’ll be familiar with the entire end-to-end content marketing process, from planning and writing to publishing, promoting, and measuring the performance of your content.

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