Noise is not cool

For the last few years we haven't worried too much about noise in audio any more. In the past, and we mean the pre-CD era, the noise from a cassette player, record player or an FM radio was something we had to learn to live with. You had HiFi and all was well. Now that nearly everything is digital, even the picture and sound on the TV, it appears that noise for most audio designs is no longer a problem. Is noise out of fashion?